- employees in 2012
- shoes sold in 2012
- Our business
Continuous growth and independence
An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2012 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 165 million pairs of shoes in 3,325 branches worldwide. This is an increase of nine million pairs or 5.7 percent compared to the previous year. Hence, the number of pairs of shoes sold has more than doubled over the past ten years: it rose from 78 to 165 million pairs of shoes.
DEICHMANN employs about 33,700 members of staff in Germany, 21 further European countries and in the USA. In 2013, DEICHMANN will recruit about 400 new employees in Germany and, as has been done in the previous year, provide about 1,200 young people with the opportunity to enter vocational training.
About 14,300 employees spread over ca. 1,300 branches (as at 31.12.2012), the company’s administration as well as several central warehouses dedicated to distributing shoes (distribution centres) are currently working for DEICHMANN SE in Germany. Business in Germany, which in 2012 rose from EUR 1.82 billion to EUR 1.89 billion, amounts to 44 percent of the Group’s turnover. In 2012, the DEICHMANN Group in Germany sold about 74.7 million pairs of shoes.
Further expansion projects have been scheduled: in Germany alone, the company expects to open 72 new branches in 2013 and to undertake more than 100 modernisations, as well as to launch 194 new retail premises abroad. DEICHMANN will open the first branches in Bosnia-Herzegovina in spring. This means, that DEICHMANN is represented throughout South East Europe. The Group started this development in 2001 in Hungary. Their latest addition is Serbia, where a first branch was opened in 2011.