- employees in 2012
- shoes sold in 2012
- Our business
Continuous growth and independence
An important part of DEICHMANN's company history is growth under its own steam without stock market launch and external capital. 2012 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 165 million pairs of shoes in 3,325 branches worldwide. This is an increase of nine million pairs or 5.7 percent compared to the previous year. The number of pairs of shoes sold has more than doubled over the past decade: Rising from 78, to 165 million pairs of shoes.
DEICHMANN employs around 33,700 members of staff in Germany, 22 further European countries and in the USA. In 2013 DEICHMANN will recruit around 400 new employees in Germany and as in the year before, provide about 1,200 young people with the opportunity to enter vocational training.
Around 14,300 employees spread over approximately 1,300 branches (as at 31.12.2012), the company's administration and several distribution centers are currently working for DEICHMANN SE in Germany. Business in Germany, which in 2012 rose from EUR 1.82 billion to EUR 1.89 billion, amounts to 42 percent of the Group's turnover. In 2012, the DEICHMANN Group in Germany sold about 74.7 million pairs of shoes.
The very first Deichmann branch in the UK was opened in 2001 and the total figure of UK Deichmann branches now stands at 67. The Deichmann Group has applied its successful concept of fashionable, quality shoes at excellent prices combined with friendly service to its stores for the UK market and is growing year upon year.
The UK range is individually adapted to UK market conditions, taking country specific trends into account.
Further expansion projects have been scheduled: in Germany alone, the company expects to open 72 new branches in 2013 and to undertake more than 100 modernizations, as well as to launch 194 new retail premises abroad. DEICHMANN will open the first branches in Bosnia-Herzegovina in spring. This means, that DEICHMANN is represented throughout all of South East Europe.