Continuous growth and independence

Deichmann’s company history is one of self-sustained growth - without credit or a public stock issue. In 2010, the family-owned company continued its success: Worldwide, Deichmann sold about 152 million pairs of shoes - 10 percent more than in the previous year. Revenue grew from € 3.4 billion to € 3.93 billion in the same period (+12,5%). At the end of 2010, the group a network of 2,939 local shops and thus increased its number of locations by 172 over the previous year.

In Germany, 21 other European countries and the United States, Deichmann employs about 30,000 people. We have exceeded the 2010 targets despite the financial crisis. This confirms our strategy of maintaining our expansion rate, and in 2011 we will employ 500 new workers in Germany alone.

Germany

About 13,100 employees work at the Deichmann SE headquarters in Essen, Germany, in 1,215 local shops (as of 31 December 2010), and in several central shoe distribution warehouses. Business in Germany accounted for almost half of the group’s revenue and grew from € 1.64 billion to € 1.77 billion at the end of 2010.

About 75,5 million pairs of shoes crossed the counters at Deichmann shops and those of its subsidiary Roland-Schuhe in 2010 (72,6 million in 2009). Consumer analysis in 2010 showed that 28 million customers visited a Deichmann shop in 2010.

England

The very first Deichmann branch in Great Britain was opened in 2001. Deichmann will apply its well-known successful concept to convince customers of fashionable quality shoes at excellent prices combined with friendly service.The range will be individually adapted to British market conditions, taking country specific trends into account.

The Deichmann Group in Europe and the US

With altogether 17,000 employees in 18 European countries and the United States, Deichmann SE sold 75,5 million pairs of shoes abroad in 2010. More than 1,700 shops attract customers outside Germany, for the first time last year, even in Spain.

Expansion plans

More expansion is on its way: Entry into the Serbian market is planned for 2011. This year about 240 new shops will open. In Germany alone, we plan on 61 new local shops and 89 modernizations. Our company sees further potential for about 250 more shops from Flensburg to Garmisch-Partenkirchen.