Identity of the contractual partner

Unless explicitly stated otherwise, the contract will be concluded with Deichmann-Shoes UK Limited (Deichmann).

16 Compass Point
Market Harborough
LE16 9HW
Telephone: 01858 468 546
Company number 2893066
VAT Number: GB 896 104 014

Storage of your order details

Your order details are stored on the Deichmann website. If you require a hard copy, you can print the "Order confirmation". This will appear on your screen once you submitted your order. If you have provided us with your email address, you will in addition receive all relevant data of your order by email, which you can also print out.


In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These serve to make our website more user-friendly, effective and secure overall and to accelerate navigation on our platform. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our affiliate to recognize your browser on your next visit (persistent cookies).

Here's an example: In order to use our shopping cart, session cookies and persistent cookies must be allowed. You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. The non-acceptance of cookies limits the functionality of our website.
Use of the service Criteo

Our website uses cookies / advertising IDs for advertising purposes. This allows us to show our advertisements to visitors who are interested in our products on affiliate websites, apps and emails. Re-targeting technologies use cookies or promotional IDs and display advertising based on your previous browsing behavior. To refuse this interest-based advertising, please visit the following websites:

We can exchange information such as technical identifiers from your registration information on our website or our CRM system with trusted advertising partners. This will link your devices and / or environments and offer you a seamless user experience with the devices and environments you use. For more details on these linking capabilities, please refer to the privacy policy that you will find in the aforementioned platforms or the explanations below.

Criteo Privacy Policy:

As part of the experience of using our site we work with a number of associated partners. These partners use a variety of services in order to maximise your experience, these partners are vetted and do not share your data with any other parties. Each individual partner has their own privacy rules that work individually to Deichmann, but are also legally correct and individually binding. Our associated partners are:

Criteo - advertising
4Ps - tracking

Dynamic Yield 

This website uses the services of Dynamic Yield, a recommendation tool by Dynamic Yield GmbH (Alexanderufer 3, 10117 Berlin). Our online service is optimised by the recommendation tool Dynamic Yield to make your visit to our website a personalised experience through tailored recommendations and content. In doing this, we use the content of your previously visited sites to recommend you comparable or thematically-related products or other content you might find relevant. 

Dynamic Yield collects pseudonymised information about your user activity on our website. In the process, cookies are used, through which only pseudonymised information is saved under a randomly generated ID (pseudonym). Your IP addresses are only saved anonymously. You are not personally identifiable, nor can you be at a later date. You can disable data collection by Dynamic Yield by clicking on the following link. If you do this, an opt-out cookie will be created which prevents future collection of data relating to your visits to our website:

You can find more information on the tracking technologies we use at the following link:


If you give us your consent, we use the technologies of Emarsys eMarketing Systems AG, Märzstraße 1, 1150 Vienna, Austria to personalise our website and newsletter content by creating usage profiles using the Emarsys Marketing Cloud. For this purpose, all data collected with the Emarsys Web Extend database, both through JavaScript commands and through cookies, is stored.

For visitors who have subscribed to the newsletter, our website uses JavaScript commands to collect browsing and purchase data. This data is used to enrich your customer profile and provide you with a customized experience across all of our touchpoints. We also store your following personal data and use this data to send you tailored advertising: 

E-mail address 


First and last name 

Date of birth

IP address 

Order details

We analyse your data using mathematical and statistical methods in order to be able to tailor advertising to your individual interests.

After unsubscribing from the newsletter, we will stop sending the newsletter and delete your data. If you also have a customer account on our website, we will store your data as long as a customer account exists. You can unsubscribe from the newsletter at any time at


We optionally request feedback on your shopping experience at various points in our online shop. To do this, we use the services of zenloop GmbH, Attilastrasse 18, 12529 Schönefeld to collect and evaluate your feedback. The public IP address, email address, device and browser data, statistical data about your purchase, the website from which you use the feedback platform and other possible data that you provide in your website are processed. We offer this service to improve the shopping experience on our website. Further information about zenloop's data protection can be found at

E-mails and newsletters

When you place an order with us you will receive various e-mails such as the order and shipping confirmation and a review request.

You can also sign up for our newsletter (via a double opt- in) . We try to make these newsletters as relevant as possible for you. That is why we ask for your interests (if you have no interest in men's shoes, we will not send you our men's newsletters, for example) and your shoe size (if you have a larger ladies or gentlemen's size, we will send special newsletters when new collection arrives). You can enter or change these interests in 'my account' at

We also use your buying behaviour to personalise the content of the newsletters. We create relevant newsletters dependent upon your behaviour after receiving news to make new selections: personal newsletter tracking. For example, we sometimes send newsletters to a group that has opened a specific newsletter (open behaviour) or that have clicked on specific shoes (click behaviour). We do not view this data on an individual level.

In every newsletter you have the option to unsubscribe and deactivate the personal newsletter tracking.

Data concerned: salutation, first and last name, e-mail address, date of birth, shoe size, interests, order history, open and click behaviour.

(Win) actions

We regularly have (win) promotions . Often for shoes or Deichmann gift cards, but also sometimes for tickets for events, other prizes or money. To be able to participate, we ask for your name, gender, e-mail address and optional date of birth, shoe size, interests and Post code. We also use this data to analyze the action. In order to receive your prize, we need your telephone number and address details and sometimes your account number. With every (online) promotion you will find the applicable promotion conditions.

Social Media

Deichmann uses social media to keep you up to date on the latest trends and products, to give you a look behind the scenes and to share offers. You can follow us on Facebook, Instagram, YouTube. The conditions of the social media platform, not those of Deichmann, apply to the use of this social media .

When you ask us a question via social media, we will save that message and your account name so that we can respond to your message. We also use the advertising possibilities of social media platforms. We show your ads on the basis of the data that the social media platform collects with your permission, eg that you follow us, what you are interested in or in which place you live. These data are not managed by Deichmann but are managed by the relevant social media platform; in your account there you can also adjust the settings.

In our cookie policy you can read which social cookies we use and how you can adjust your cookie settings.

Reviews and customer satisfaction survey

We love shoes and satisfied customers. That is why we regularly examine what you think of our products and service, so that we can continue to improve them.

We do this by sending a request for a review of the product you have purchased by e-mail. For this we make a connection between your e-mail address and your order details, so that we can be sure that you are the person who placed the order.

In the shops we share tickets for our customer satisfaction survey that can be filled in online. The data we store for this are: first and last name, e-mail address, gender and which store you judge.

Contact with customer service

If you have questions about products, stocks, your orders, payments or when you have a complaint, for example, our customer service is ready for you. You can mail and call, but also reach them via Facebook and Instagram. We can ask you for your name, order number / history, e-mail address, telephone number and address details. Under your customer ID we store your question or complaint, so that we can help you as quickly and as well as possible if you contact us again.

You can always contact your question or complaint in one of our stores. They record your data digitally or on p apier. In the latter case , they then follow express instructions not to let your personal data swing and store them under lock and key, with access only for authorized persons. They are well trained!


Deichmann stores are equipped with cameras for the sake of your safety and that of our employees and products. These camera images are deleted after 4 weeks, unless there are good reasons to keep the images longer, for example for a police investigation.

The security of your personal data

Deichmann shoes UK Ltd takes care to guarantee your privacy rights at all times. We have taken appropriate technical and organisational measures to protect your personal data against loss or against any form of unlawful processing. Our security measures are continually reviewed in accordance with technological developments.

The legal grounds for processing your personal data

We process your data because we either need this to enter into or execute the agreement with you (a), or because we (or a third party) have a legitimate interest in it (b), or with your permission (c) or because we are legally obliged to do so (d).

(a) Your details are necessary for ordering, delivering and returning your purchases and contacting our customer service about one of these processes.

(b) In addition, we want to offer you the most optimal personal service and therefore we can use your data on the basis of 'legitimate interest'. Naturally , we guarantee your privacy. Our legitimate interests are described in this privacy statement. It is a visit from the Deichmann website, the 'my account' on the site, the use of the Deichmann app, newsletters and e-mails, (win) actions, social media, reviews and customer satisfaction surveys, contact with customer service and security and cameras.

(c) In some cases, you expressly authorise us to use your data. This applies, for example, to your registration for the newsletter.

(d) It may occur that there are legal obligations to use your personal data; a suspicion of fraud is an example.

Share personal data with external parties

In a number of cases we provide your data to external parties (where necessary). We will never sell your data to other parties. External service providers with whom we work may only use your data for the execution of the relevant services (eg Hermes only for the delivery of your order and a bank or payment provider only for the completion of the payment ). You can not use or pass on your data independently.

Information we collect through cookies may be shared with the parties involved in these cookies. You can read more about this in our cookie policy .

When we are legally obligated by government agencies or other parties to give your details, we only share the necessary information.

Where your data is stored

We store your data in various databases that are highly secure. Both in terms of technology and people's access to the data . Almost all these databases are owned by our German parent company Deichmann Schuhe , where the data is often stored in the EU (mostly in Germany ) and is only passed on in exceptional cases to countries outside the European Union. For data sent outside the EU , we work exclusively with parties that offer sufficient protection according to European rules. This has been established for a number of countries , eg for American parties that fall under the ' Privacy Shield '. And there are official model contracts specially designed to guarantee your privacy.

How long we save your data

We do not store your data longer than is legally permitted and necessary for the purposes for which you provided your information. With regard to the sending of newsletters, we keep the data as long as the consent of the recipient has not been withdrawn.

Your rights

From the General Data Protection Regulation (AVG) you have the right to access your personal data, the right to rectification and supplement, the right to be forgotten, the right to data portability, the right to object, the right to limit the processing and the right to a human look at decisions. See the heading 'contact information' for submitting such a request.

Do you have an account on Then you can view and correct your data yourself via My account. You can unsubscribe from the newsletter in the same account, but you can also use the link at the bottom of each newsletter. In our cookie policy you will find more information about switching on and off the cookies.

Validity of the privacy statement

This privacy statement can be adjusted in the interim. The latest version name and date will always be published.


Data Privacy and Protection

Deichmann treats all stored personal data of registered users with utmost confidentiality. We only store data which is essential for maintaining a continued business relationship.The protection of personal data, such as name, email address, bank details, password and phone numbers is of paramount importance to us. Customers must also keep data securely in particular they must choose a password for their account which is not known by anyone else and must not disclose this to anyone else. If you believe your password may be known to someone else you must change it immediately.

Processing and storing your data may be necessary, for example to provide you with specific information. We use this data to the extent required to process your orders and maintain our business relationship with you as best as possible. Overall, Deichmann is able to ensure you that without your approval no personal data will be collected beyond our website.

We do not sell your personal information to third parties. Any service providers acting on behalf of Deichmann are not deemed third parties. These organisations are obliged to adhere to our contractually agreed duties towards you; they are also committed to our data protection policy. Any data passed to our service partners, e.g. email addresses, will be 'hashed' so that anything personal can not be read.

Please do not hesitate to contact us if you have any queries or suggestions regarding our data protection policy. You can make and enquiry about what personal data concerning you Deichmann has stored. You also have the option of having this data corrected or deleted. It is our aim to guarantee a maximum of security and confidentiality.

Provider identification
16 Compass Point, Market Harborough
Leicestershire, LE16 9HW
Great Britain

District court: National register no.: 02893066
VAT No.: UID: GB 896 1040 14

Internet, newsletter, mailing, enquiries
If you wish, we– (or our Deichmann partners) will send you information about our wide range of products and services or we will draw your attention to offers, which might be of interest to you.Such information may include information regarding offers, new products as well as new services. Should you no longer be interested in receiving such information, our websites will provide you with the option of unsubscribing from the relevant newsletter. You only need to enter your email address in "Unsubscribe newsletter" and you will no longer receive any mailings from us.